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Intel – History, Brand Value and Strategies

Intel Corporation shortened as Intel is a company dealing with technology. The company is based out of Santa Clara, USA. It is an MNC best known for its semiconductor chips. 

The company works based on revenue generated thus shows its efficiency in the field. It is a publicly held company. 

The company is also known as the inventor of the microprocessor of the x86 series which are in use for PCs. The founding fathers of the company are Gordon Moore and Robert Noyce. It was established in the year 1968 on the 18th of July. The current CEO is Bob Swan. 

The company is majorly held by BlackRock, State Street Corporation, The Vanguard Group and Capital Group Companies and others. 

The company stands for LBBTQ equality and other groups suffering due to discrimination. The company has funded a school also. The personal computer division is the strongest division of Intel and this division is being managed by Murthy Renduchintala. 

 

Intel Brand History

The company had an agreement with the AMD company but due to the bankruptcy case of AMD, the contract was cancelled. ARM is one of the main competitors. The company had been named N M electronics which was changed to Intel which was the mixture of two words “Integrated Electronics”. 

 

Initial days

The company was started with semiconductors designing it with logic circuits. The magnetic-core memory was being planned to be replaced by the semiconductor memory. 

The company started with SRAM and then moved to ROM and then MOSFET. MOSFET was slow and costly due to the complex structure of the cell. 

 

The rise of Intel

Later in 1970, they designed DRAM and that product which became one of the best chips in 1972. It still had been producing memory chips and was dominating the market. 

With the release of the first microprocessor available commercially the company had gotten better and thus was into some serious developments. 

 

The present day

In 1991, it launched a marketing campaign and then in later years Pentium processors were created and it became very popular in no time. 

Then in 2000, and years later AMD had become the biggest competitor of Intel. Then the company started making products other than just semiconductors which was quite a success in the market. Some cases and lawsuits had an ill effect on the company’s growth and status. 

But then 2005 brought up some remarkable changes and the company again thrived in the market till 2007 and it continued for later years. 

 

Intel Brand value

According to the data of 2019, the revenue generated was $71.90 billion and the total assets count is $136.5 billion. The number of employees Intel had in the year 2019 was 1 lakh. The company had 3 more subsidiary companies working under it viz. Here, Mobileye and McAfee. Top companies that rely on Intel are Dell, Lenovo and HP. 

 

Intel Brand strategies

Wide range of products

Some of the well-known products of Intel are SoCs (Systems-on-chip), Wi-Fi, Central Processing Units, Mobile phones, iGPU (Integrated Graphics Processing Units, Modems, Microprocessors, Network Interface Controllers, Vehicle Automation sensors, Motherboard chipsets, Flash Memory, Solid state drives and Bluetooth chipsets. 

The biggest market was of microprocessors for laptops and PCs. Intel was one of the best semiconductor manufacturers in that market in the 1980s. Intel is the best chip manufacturer in the market and has no other company that has been able to compete with the chip made by Intel. 

 

Operating fields

Intel divides its revenue generated into six main operating fields which are Client Computing (55%), Data Center (29%), Security (4%), IoT (5%), Non- Volatile Memory solutions (4%) and Programmable Solutions (3%). 

 

So many firsts

With so many inventions Intel has been leading the market. One of the founding fathers was even famous for a law called Moore’s law. They had made the commercially available microprocessor called Intel 4004 launched in the market for the first time in 1971 and then they had a microcomputer too in 1973. 

 

Research centers and manufacturing units

The company had opened a manufacturing unit in Malaysia in 1972. In the 1980s , it had assembly facilities in Jerusalem and Singapore.  And then in the 1990s it had manufacturing and developmental centers in various countries. 

Intel had invested $ 170 million in Bangalore’s R&D center in 2017 and then it invested $ 11 billion on the building of a new chip plant in Israel. 

 

Acquiring and selling 

Intel had sold XScale to solely concentrate on x86 and other businesses. Later in 2010, it acquired McAfee which was involved in the computer security business. In 2016, majority of the stake in the security-related unit was sold to TPG Capital. 

In 2010, Intel had acquired Infineon’s business which was the Wireless solutions unit. This was a major change for the company as the technology was going to be a part of the silicon chips. 

Then Intel became a major shareholder in SySDSoft. Then Intel acquired Fulcrum Microsystems Incorporation which specialized in the business of network switches. 

In 2011, it bought up an Israeli company Telmap. 

In 2012, it became a shareholder in the company ASML Holding NV and there were few tie-ups too with the company. 

In 2013, it went on acquiring Omek Interactive, and then it bought Indisys which was a startup company. Then in 2014, it acquired another company named PasswordBox. In 2015, Intel became a shareholder in another company, Vuzix with 30% of the share of the company and the main market of Vuzix was of smart glasses. 

In 2015, it acquired Lantiq which was a German-based company specializing in chipmaking. It went on acquiring Saffron Technology that year. 

In 2016, it acquired two startups, one involved in deep-learning and another in computer vision called Nervana Systems and Movidius respectively

In 2017, it acquired Mobileye.  It had acquired about 28 companies. 

 

Future strategies

The company is working on some of the newer technologies which can bring a lot of the changes in the lives of the existing human race like Artificial Intelligence, Machine Learning, Deep Learning, cloud computing and many more. They want to expand these. They are constantly working on the innovation part of a product. 

It has been focusing on the research and development front too by investing money and bringing up technologies for the faster growth and serving the populace. They have incorporated mobile technology recently.

It has been successfully decreasing the size of the chip and hence is able to thrive in the market and compete with its competitors and further, they are still looking into the chip architecture and technology to be as best as possible. It has been focusing on GPU work too. 

 

Conclusion

Intel gives the correct picture of how a real company works. There were so many ups and downs but Intel with the smart technology and hard work achieved a place in the market and not just market but also at the core of technological devices like PCs’, laptops’, smartphones’ heart.

It has proven itself again and again with the products that it is one of the best companies in the world. With so many innovative minds engaged in invention Intel has shown a great business mindset too. With its reasonable cost and investing the revenue generated at the right place, Intel has shown its efficiency.

With inventions, competitive nature and the market strategy has led Intel to become a household name.

Intel has shown great reliability when the market had nothing and now also it is showing its reliability when the market has everything.  

 

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